LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks